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OUR STORY

Our journey started when we became parents. We learned that time is valuable more than ever. We teach our kids what we do, not what we say. Life has endless opportunities for people who want to enrich it. Becoming a dad helped us strive for the better, which is about caring for ourselves, our loved ones, and the planet better. It is about continuous enrichment with living the moment, exploring new skills, and sharing joyful moments. The quest for the better was a sure wake-up call for us. 

This wake-up call motivated us to start a vibrant dad community, dadandmatter. A community where dads share positive dad attitudes, self-betterment stories and joy moments with the world. As we interacted with the community, we learned that we are not alone. “dadandmatter” community shaped our journey more. &Better was born. 

&Better is on a mission to transform how dad’s care, nurture and consume for the better. &Better was launched to be the companion of the modern dads in their journeys for self-betterment with natural personal care essentials. We believe that simple is better, natural is better, and sustainable is better. &Better offers the perfect blend of all-natural personal care products that make you feel better and do better. 

Now we invite you to share the joy and be a part of the modern paternity movement with &Better.